Recently I was interviewed on the social sofa by the ever fabulous Justin Hillier from Social Recruiting 360.

These guys are bleeding edge by assisting businesses to redefine the way they attract, engage, secure and retain talent by using the power of human interaction and social media.

A little hyper and enthused…as I usually am ;-) …yet worth a quick listen and look at how we role out social media strategy/campaigns with brands and companies at Thinktank Media . Justin asks some fantastic questions on Social media strategy, tools strategy and ROI.

Sam Mutimer from Justin Hillier on Vimeo.

{ 0 comments }

Social Media: ROI

ROI

“Our head of Social Media is the customer” – McDonald’s
“You can’t just say it. You have to get the people to say it to each other,” says James Farley, CMO Ford
Dell sold $3,000,000 worth of computers on Twitter

What do these statements say to you? For all of us it will be something different.
The video below [...]

Full Post

Fords Social Media Strategy – Zero to 60

social media

Soak up one of the few big brands that totally get this space.
The below presentation is by Scott Monty (Head of Social Media @Ford).
It’s jam packed full of Fords Social Media experience. It’s extremely simple and focused on making the company human – the key on this space. They have executed it with passion and [...]

Full Post

Social Media – you can’t ignore it!

social media

The time has come to take social media seriously. It’s no longer a fad..it’s here! People are coming, and people are playing in this space. If you are not utilising the potential out there then start…SOON…like, now!  This video explains the facts, pure and simple. Watch it and soak it up then take action!

Full Post

You Branded!

Personal Branding

It’s 2009….. if you are not happy with your job or career then there is no excuse! With the web and social networks the way they are today, you have every opportunity to follow your passion, and become a success!
You are a brand, a mixture of interactions and feelings! When people see, hear and experience [...]

Full Post

Smart brands utilising Social Media in their marketing campaigns

Viral marketing

It’s exciting times right now in the field of social media marketing AND the impact it is having on many brands.
Soak up how Nike, Adidas and Converse are appealing to their target market here! Skate boarders.
Look at how they utilise real people (National/Local teams, pros in the field, young growing talent ) appeal to their [...]

Full Post